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Exploring the impact among convenience, perceived value, and repurchase intention: a case of Chinese electronic products using online stores

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  • Jie Lin

Abstract

This study investigates the impact of convenience (CnV) and perceived value (PV) on the consumers' repurchase intention (RI) in terms of electronic products from Chinese online stores. First, the study explores the connection between convenience and RI. Second, the study examines the connection between perceived value and repurchase intention. Finally, a moderation of gender was observed among the nexus of CnV, PV, and RI. The study's outcomes confirmed a positive relationship between CnV and repurchase intention. A positive relationship between PV and repurchase intention was also confirmed using the structural equation modelling method. Finally, another positive moderation of gender was observed among the relationships of CnV, PV, and RI, respectively. This study enriches the literature on consumer behaviour in the context of online electronic product consumption, and provides actionable strategic implications for online retailers to optimise customer experience and improve repurchase intention. It also proposes future research directions to address the study's limitations.

Suggested Citation

  • Jie Lin, 2026. "Exploring the impact among convenience, perceived value, and repurchase intention: a case of Chinese electronic products using online stores," International Journal of Knowledge-Based Development, Inderscience Enterprises Ltd, vol. 16(2), pages 156-168.
    • Handle: RePEc:ids:ijkbde:v:16:y:2026:i:2:p:156-168
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