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Case study of application-based mobile service acceptance and development in Finland

Author

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  • Mari Ervasti
  • Heli Helaakoski

Abstract

This paper describes the design and development of an application-based mobile service and offers both theoretical and empirical contributions relating to the consumers' motives for and barriers to adopting mobile services. A case study based on a mobile Java-based approach for providing mobile services is introduced to gain insights into mobile service development process and to validate the factors that influence the acceptance of mobile services in Finland. Based on the findings from a survey conducted with a sample of 52 Finnish campus students, the factors that affect consumers' attitudes towards mobile services were discovered. Usefulness was revealed to have the strongest impact on attitude towards a mobile service, with contextual information and attitude acting as significant determinants of the intention to use the service. This study attempts to help mobile service providers choose right development and marketing strategies for mobile services and accelerate the diffusion of services.

Suggested Citation

  • Mari Ervasti & Heli Helaakoski, 2010. "Case study of application-based mobile service acceptance and development in Finland," International Journal of Information Technology and Management, Inderscience Enterprises Ltd, vol. 9(3), pages 243-259.
    • Handle: RePEc:ids:ijitma:v:9:y:2010:i:3:p:243-259
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    Citations

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    Cited by:

    1. Iviane Ramos-de-Luna & Francisco Montoro-Ríos & Francisco Liébana-Cabanillas, 2016. "Determinants of the intention to use NFC technology as a payment system: an acceptance model approach," Information Systems and e-Business Management, Springer, vol. 14(2), pages 293-314, May.
    2. Parisa Shayan & Roberto Rondinelli & Menno van Zaanen & Martin Atzmueller, 2023. "Multi-Level Analysis of Learning Management Systems’ User Acceptance Exemplified in Two System Case Studies," Data, MDPI, vol. 8(3), pages 1-27, February.
    3. Priyanka Surendran, 2012. "Technology Acceptance Model: A Survey of Literature," International Journal of Business and Social Research, LAR Center Press, vol. 2(4), pages 175-178, August.

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