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Consequential effects of leading technology-driven offensive strategy in a universal bank

Author

Listed:
  • Asare Yaw Obeng
  • Alfred Coleman

Abstract

Globally, banking industry is saddled with intense competition. Management of banking firms are required to formulate effective strategies to drive their capabilities to compete, discover and defend their positions in a competitive industry. İn Ghana, universal banks are leveraging the capabilities of information technology to devise technology-driven offensive strategies. The core of these strategies is embarking on innovative activities to enhance performance and respond to business challenges. A qualitative analysis was performed using primary data from 17 participants. Using NVivo, consequential effects of IS-technological innovation (ISTI) on business challenges, innovation performance, operational performance; and specific moderating factors of ISTI were assessed. Strategic-IS Project impacts strong (r = 0.634601) and positive on ISTI than the other moderators. ISTI impacts strongly (r = 0.644951) and positively on operational performance. With r = 0.7422, innovation performance positively and strongly influences operational performance. ISTI impacts positively on business challenges.

Suggested Citation

  • Asare Yaw Obeng & Alfred Coleman, 2024. "Consequential effects of leading technology-driven offensive strategy in a universal bank," International Journal of Information Technology and Management, Inderscience Enterprises Ltd, vol. 23(1), pages 13-32.
    • Handle: RePEc:ids:ijitma:v:23:y:2024:i:1:p:13-32
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