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Internet thinking of the traditional enterprise - taking Su Ning as an example

Author

Listed:
  • Dan Chang
  • Jiawei Song

Abstract

In the internet age, people's daily life has been changed with the application of the internet. Internet has penetrated into all aspects of people's lives and it has subverted people's traditional conception of thinking. The internet enterprises gradually invade the core business of the traditional industries with its powerful potentials in resource integration and advanced business model. Many companies begin to make the transition with the help of the internet. Starting from the nature of the internet, this paper summaries seven kinds of internet thinking and put forward the business model under internet thinking. Finally, this paper analyses on the case of Su Ning's transformation to make some reference significance for actual practice.

Suggested Citation

  • Dan Chang & Jiawei Song, 2017. "Internet thinking of the traditional enterprise - taking Su Ning as an example," International Journal of Information Technology and Management, Inderscience Enterprises Ltd, vol. 16(3), pages 254-268.
    • Handle: RePEc:ids:ijitma:v:16:y:2017:i:3:p:254-268
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