IDEAS home Printed from https://ideas.repec.org/a/ids/ijitma/v15y2016i3p195-226.html
   My bibliography  Save this article

The online target advertising design model: a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of websites and apps

Author

Listed:
  • Efosa C. Idemudia

Abstract

This study presents generations of digital marketing business strategy, guidelines and insights to online social media companies for how to design online target advertisements in digital market places, application development, and methods for improving click-through rates. Prior research has focused mainly on the input and process components of designing online target advertisements. Hence, there has been limited research that addresses the influence of visual display principles (VDP) on the output component of online target advertisement design. Motivated by this limited research, we have developed the online target advertising design (OTAD) model that incorporates the VDP; the theoretical background for the VDP is the visual perception theory. The OTAD model provides guidelines, insights, and IT strategies for how to effectively design online banner ads, apps, and websites for digital target advertising. Also, the OTAD model encourages designers to pay equal attention to all the components that are involved in target advertising/marketing.

Suggested Citation

  • Efosa C. Idemudia, 2016. "The online target advertising design model: a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of websites and apps," International Journal of Information Technology and Management, Inderscience Enterprises Ltd, vol. 15(3), pages 195-226.
    • Handle: RePEc:ids:ijitma:v:15:y:2016:i:3:p:195-226
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=77379
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijitma:v:15:y:2016:i:3:p:195-226. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=18 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.