IDEAS home Printed from https://ideas.repec.org/a/ids/ijisma/v18y2025i1p27-53.html
   My bibliography  Save this article

Exploring two types of customer involvement in product development: a relational view

Author

Listed:
  • Janet L. Hartley
  • Luxiu Zhang
  • Man Zhang
  • Desheng Liu

Abstract

This research explores how a supplier's trust (goodwill and integrity) and a long-term orientation affect two types of customer involvement: 1) customer as an information source (CIS); 2) customer as a co-developer (CIC). The relationship between CIS and CIC with new product performance is also examined. Hypotheses were tested using survey data gathered from 155 manufacturing firms in China and were analysed using partial least squares regression. Long-term orientation is positively related to using both CIS and CIC, but trust is only related to using CIS. We expected that the relationships of trust and long-term orientation would be stronger when CIC was used compared to CIS, but this was not supported. Further, CIS, but not CIC, is positively related to product performance. Future research should explore development processes, capabilities, and product characteristics better to understand the use of and outcomes from CIC.

Suggested Citation

  • Janet L. Hartley & Luxiu Zhang & Man Zhang & Desheng Liu, 2025. "Exploring two types of customer involvement in product development: a relational view," International Journal of Integrated Supply Management, Inderscience Enterprises Ltd, vol. 18(1), pages 27-53.
    • Handle: RePEc:ids:ijisma:v:18:y:2025:i:1:p:27-53
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=147726
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijisma:v:18:y:2025:i:1:p:27-53. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=81 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.