Improving the competitiveness of the manufacturing industry using mass customisation

Globalisation, market uncertainty, changing customer interests, and shorter product life cycles pose computational challenges to the manufacturing industry. Mass customisation (MC) has emerged as a solution to tackle these challenges by offering customised products while maintaining product cost, quality, volume, variety, and delivery time, which are called competitive factors in the manufacturing industry. However, the effectiveness of the MC strategy depends on how effectively the industry applies different manufacturing systems. Therefore, the main objectives of this research were to identify and determine how the manufacturing system enhances MC capabilities and contributes to the competitiveness of the manufacturing industry. The process involved formulating hypotheses after reviewing existing literature and gathering expert opinions and analyses using the algorithms of the fuzzy Delphi method. Ultimately, this study identified the basic manufacturing systems that can increase MC capabilities, which contributes to improving the competitiveness of the manufacturing industry.