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Modularity-based mass customisation for the competitiveness of the manufacturing industry

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  • Mehari Bezuneh
  • Assefa Tsegaw
  • Bereket Haile
  • Teshome Bogale
  • Matthias Brossog
  • Jörg Franke

Abstract

The manufacturing industry is undergoing a significant transformation into mass customisation (MC) to achieve sustainable competitiveness. The effectiveness of MC strategy pivots on a firm's ability to achieve product variety with high volume, low costs, superior quality, and fast delivery. Modularity-based manufacturing approach (MBMA) is utilised as one strategy for the effectiveness of MC capabilities. However, the impact of MBMA on each MC capabilities is not adequately addressed. Hence, this study examines how MBMA impacts each MC capabilities, thereby enhancing competitiveness of the manufacturing industry. Hypotheses were developed following a thorough review of the literature on manufacturing capabilities and modularity-based manufacturing. Expert opinions were collected using structured data-collection tools, and analysis was conducted using the algorithms of the fuzzy Delphi method. The research findings indicate that applying an MBMA in MC strategy enhances MC capabilities and ultimately contributes to increasing the competitiveness of the manufacturing industry.

Suggested Citation

  • Mehari Bezuneh & Assefa Tsegaw & Bereket Haile & Teshome Bogale & Matthias Brossog & Jörg Franke, 2025. "Modularity-based mass customisation for the competitiveness of the manufacturing industry," International Journal of Industrial and Systems Engineering, Inderscience Enterprises Ltd, vol. 51(1), pages 59-90.
    • Handle: RePEc:ids:ijisen:v:51:y:2025:i:1:p:59-90
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