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Systems of values to build a sustainability-oriented culture for sustainability-oriented innovation

Author

Listed:
  • Carmen Abril
  • Mercedes Rubio-Andrés
  • Kiril Ivanov
  • Henning Breuer

Abstract

This study explores the specific system of values that effectively fosters a sustainability-oriented culture (SOC) within organisations. It investigates whether cultivating such a culture can lead to competitive advantages through sustainability-oriented innovation (SOI). Drawing on the competing values framework, we develop a conceptual model that illustrates how particular value systems give rise to an SOC, which in turn influences innovation focused on sustainability. Our findings confirm a positive relationship between SOC and SOI, highlighting the importance of fostering appropriate value systems as a foundational step in establishing both. In particular, the pronounced flexibility associated with the human resources (HR) and open systems (OS) dimensions of values emerges as a strong indicator for cultivating an SOC. This study contributes to the literature on organisational culture and sustainability by identifying the value systems that effectively support the development of a sustainability-oriented culture.

Suggested Citation

  • Carmen Abril & Mercedes Rubio-Andrés & Kiril Ivanov & Henning Breuer, 2026. "Systems of values to build a sustainability-oriented culture for sustainability-oriented innovation," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 20(1), pages 1-26.
    • Handle: RePEc:ids:ijisde:v:20:y:2026:i:1:p:1-26
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