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The art of eco-nudging: interactive digital art as didactic agents of change in the built environment

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  • Carmela Cucuzzella
  • Sherif Goubran
  • Firdous Nizar

Abstract

It is impossible to ignore the damage humankind has caused to the environment. Most of the destruction, however, remains beyond individuals' direct control and is caused by the prevailing modes of consumption and production. Imagery has been instrumental in communicating the environmental degradation caused by human activity, many of which have mostly relied on techno-scientific visualisations. In this paper, we are exploring eco-art as a promising public enlightenment strategy for enabling specific actions. This paper describes the outcome of an experiment focused on "econudging" (i.e., bridging the gap between environmental awareness and action). Can interactive experiences with digital art shift participants' behavioural choices toward the optimisation of their interior spaces' environmental settings? If so, how? With this experiment, we highlight the significance of daily technological companionship through digital eco-art as a research field for exploring how to better inform and activate human eco-behaviour.

Suggested Citation

  • Carmela Cucuzzella & Sherif Goubran & Firdous Nizar, 2025. "The art of eco-nudging: interactive digital art as didactic agents of change in the built environment," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 19(4), pages 422-442.
    • Handle: RePEc:ids:ijisde:v:19:y:2025:i:4:p:422-442
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