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Agri-food sustainable marketing research: a bibliometric analysis of the evolution of the field since 1990

Author

Listed:
  • Betzabé Ruiz-Morales
  • Irma C. Espitia-Moreno
  • Evaristo Galeana-Figueroa
  • Víctor G. Alfaro-García

Abstract

The present paper provides a bibliometric analysis of the evolution of the study of agri-foods with sustainability and marketing. The data were obtained from an exhaustive analysis. Using Web of Science (WoS), 1134 papers from 1900 to 2019 were retrieved and analysed. Recent years have witnessed growth in the number of publications referring to sustainability, marketing and agri-foods, and the scientific community is becoming increasingly interested in the relationship between agri-foods and sustainability. Important results and information are presented about the most cited, more productive and influential authors, organisations, journals, countries and papers in this field.

Suggested Citation

  • Betzabé Ruiz-Morales & Irma C. Espitia-Moreno & Evaristo Galeana-Figueroa & Víctor G. Alfaro-García, 2023. "Agri-food sustainable marketing research: a bibliometric analysis of the evolution of the field since 1990," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 17(1/2), pages 85-103.
    • Handle: RePEc:ids:ijisde:v:17:y:2023:i:1/2:p:85-103
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