Analysing search engine advertising research: synthesis of two decades of research
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- Darius Schlangenotto & Martin Poniatowski & Dennis Kundisch, 2018. "What Drives Paid Search Success: A Systematic Literature Review," Working Papers Dissertations 31, Paderborn University, Faculty of Business Administration and Economics.
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Keywordssearch engine advertising; SEA; sponsored searches; paid searches; literature review; systematic mapping; search engines; online advertising; sponsored links; search result pages; search results.;
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