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Website evaluation: consistency between website presence and strategy

Author

Listed:
  • Wen-Chih Chiou
  • Chyuan Perng
  • Chin-Chao Lin

Abstract

Our review shows that most studies conducted user-based surveys to examine a website, but very limited researches addressed web strategic issues on website evaluation. The authors proposed a strategic framework to ensure consistency between web strategy and actual website presence. To build up a strategic framework, we integrated web strategies and a hybrid marketing and information technology criteria into an online transactional process. The framework was designed for application towards a specific website in regards to its goals and objectives, not for an industry or the internet in general. This strategic framework implementation was illustrated by a travel website evaluation and results were discussed.

Suggested Citation

  • Wen-Chih Chiou & Chyuan Perng & Chin-Chao Lin, 2009. "Website evaluation: consistency between website presence and strategy," International Journal of Information Systems and Change Management, Inderscience Enterprises Ltd, vol. 4(1), pages 66-84.
    • Handle: RePEc:ids:ijiscm:v:4:y:2009:i:1:p:66-84
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