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The Trust Deficit of e-commerce: a comparative study of domestic and offshore e-commerce systems

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  • Chiung-Ju Liang
  • Gene Chen

Abstract

The purpose of this study is to investigate the different effects in terms of various aspects of the e-commerce model on domestic and offshore e-commerce customers. Some 1,108 responses from all 15 major securities and futures brokers (market shares totalled 90%) in Taiwan were returned for a response rate of 98%. The results reveal that the conceptualisation of structural equation model did not differ across the domestic e-Brokerage System (EBS) users and the offshore EBS-users. However, the offshore EBS-users rated the e-Trust lower than what the domestic EBS-users did. We will refer to that difference as 'Offshore Trust Deficit (OTD)'.

Suggested Citation

  • Chiung-Ju Liang & Gene Chen, 2008. "The Trust Deficit of e-commerce: a comparative study of domestic and offshore e-commerce systems," International Journal of Information Systems and Change Management, Inderscience Enterprises Ltd, vol. 3(2), pages 107-124.
  • Handle: RePEc:ids:ijiscm:v:3:y:2008:i:2:p:107-124
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