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Investigating potentially affective factors of online sales: a study on Malaysian business online

Author

Listed:
  • Ahasanul Haque
  • Javad Sadegzadeh
  • Ali Khatibi
  • Shameem Al Mahmud

Abstract

Designing an electronic sales strategy depends on identifying consumers online, their motivation for shopping and prospective products that have potentials of online sales. This study examines statistical relationships between the potential of online sales and factors affecting online sales. Much statistical significance makes this study a potential cornerstone for future research.

Suggested Citation

  • Ahasanul Haque & Javad Sadegzadeh & Ali Khatibi & Shameem Al Mahmud, 2006. "Investigating potentially affective factors of online sales: a study on Malaysian business online," International Journal of Information Systems and Change Management, Inderscience Enterprises Ltd, vol. 1(4), pages 374-395.
  • Handle: RePEc:ids:ijiscm:v:1:y:2006:i:4:p:374-395
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