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Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and Bangladesh

Author

Listed:
  • Hasan Terzi
  • Remzi Altunışık
  • Koray Batumlu
  • Rezwana Tasnim
  • Teuku Roli Ilhamsyah Putra

Abstract

This study has been conducted to reveal the similarities and differences of two people of two different and distant cultures in the frame of consumer spending self-control and frugality behaviour. The data were collected from the university students in Turkey and Bangladesh in December 2018 and January 2019. We have carried out a survey on a total of 376 participants (220 from Turkey and 156 from Bangladesh) selected through a convenience sampling method in both countries. The survey was conducted through face-to-face approach. Analysis results showed that there are significant differences between the participants from Turkey and Bangladesh. Perceived economic class, perceived religiosity level and ethnocentric tendency has a significant effect on individuals' spending self-control and frugality behaviour.

Suggested Citation

  • Hasan Terzi & Remzi Altunışık & Koray Batumlu & Rezwana Tasnim & Teuku Roli Ilhamsyah Putra, 2020. "Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and Bangladesh," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 5(2), pages 145-162.
    • Handle: RePEc:ids:ijimbr:v:5:y:2020:i:2:p:145-162
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