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The current state of Muslim-friendly tourism policies in non-Islamic countries: an exploratory study of Korea's approach

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  • Ikran Eum

Abstract

Since 2010, Korea has seen a gradual increase in the number of inbound Muslim tourists as a result of the hallyu phenomenon. In response, the Korean Government began to promote a welcoming tourism environment to Muslim visitors. The recent crisis caused by the deployment of the terminal high altitude area defence (THAAD) system and China's reprisal boycott has prompted the Korean Government to diversify the local tourism market, shifting its focus from Chinese to Muslim tourists. This study explores the status of Korea's hospitality industry with regard to inbound Muslim tourists. Findings indicate that Korea's domestic tourism industry has responded swiftly to the needs of Muslim tourists by establishing a Muslim-friendly tourism environment. However, Korea's Muslim-friendly policy faces two main challenges: the lack of hospitable infrastructure for Muslim tourists outside of Seoul and a prevailing anti-Islamic sentiment among Koreans who oppose government policy.

Suggested Citation

  • Ikran Eum, 2018. "The current state of Muslim-friendly tourism policies in non-Islamic countries: an exploratory study of Korea's approach," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 3(1), pages 65-81.
    • Handle: RePEc:ids:ijimbr:v:3:y:2018:i:1:p:65-81
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