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Pedagogical reflections on Islamic marketing education in business schools: a sample outline

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  • Noha El-Bassiouny

Abstract

The purpose of this paper is to outline the parameters of Islamic marketing and the implications that this has on Islamic marketing education; a topic that is largely marginalised in mainstream marketing education and literature. The paper is conceptual in its approach and puts forth a comprehensive course outline for instructors who would like to teach Islamic marketing modules in their consumer behaviour or international marketing courses or teach a stand-alone course in Islamic marketing. Given the conceptual nature of the article, the paper concludes by presenting a full-fledged course outline in Islamic marketing that could prove useful to marketing educators interested in diversity-related topics. The current paper dissects the components of a course outline in Islamic marketing, which include course objectives and learning outcomes as well as sample readings and case studies. This is direly lacking in the literature.

Suggested Citation

  • Noha El-Bassiouny, 2017. "Pedagogical reflections on Islamic marketing education in business schools: a sample outline," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 2(3), pages 247-254.
    • Handle: RePEc:ids:ijimbr:v:2:y:2017:i:3:p:247-254
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