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Comparative analysis of Islamic quality standard hotels in Malaysia and Indonesia

Author

Listed:
  • Nor'Ain Othman
  • Vanessa Gaffar
  • Heri Puspito Diyah Setiyorini

Abstract

The study has contributed to determine the perception of Indonesian and Malaysian tourists regarding the Islamic standardisation for hotels. The theory of planned behaviour has been considered to analyse the respective perceptions of tourists. For the statistical analysis, ANOVA and Pearson correlation techniques were used. Planned behaviour variable is found to be insignificant, as it has a value greater than 0.05. The perceived value and awareness of Muslim tourists in hotels have played a vital role to help the tourists in selecting hotels with IQS. The hotel managements must update their products and services information online as it is a convenient and accessible medium for customers. While selecting the hotels with IQS, greater perceived value and awareness among the tourists seems to have an impact on their behavioural intentions.

Suggested Citation

  • Nor'Ain Othman & Vanessa Gaffar & Heri Puspito Diyah Setiyorini, 2017. "Comparative analysis of Islamic quality standard hotels in Malaysia and Indonesia," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 2(3), pages 232-246.
    • Handle: RePEc:ids:ijimbr:v:2:y:2017:i:3:p:232-246
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    Cited by:

    1. Kamran Iqbal & Hafiz Suliman Munawar & Hina Inam & Siddra Qayyum, 2021. "Promoting Customer Loyalty and Satisfaction in Financial Institutions through Technology Integration: The Roles of Service Quality, Awareness, and Perceptions," Sustainability, MDPI, vol. 13(23), pages 1-20, November.

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