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Combination of audiovisual message design on prevention technique of cocoa pest attack using video medium as extension media

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  • Anna Gustina Zainal

Abstract

The main purpose of this paper is to determine the improvement in farmers' knowledge about cocoa pests using video and the influence of knowledge improvement to the cocoa farmers. An experiment was conducted involving 80 respondents selected randomly from farmer groups in Way Jepara Subdistrict, Mataram Baru Subdistrict, East Lampung District, Lampung Province, Indonesia where respondents were divided into two groups and each group received two treatments. Data related to respondents' knowledge level is obtained through pre-test and post-test method. Analysis of variance (ANOVA) technique was used to analyse relationship between variables. This paper highlighted the result related to differences in farmers' knowledge before and after the experiment. It is found that the type of narrative language used in video did not affect in farmers' knowledge improvement. The experiment also found that the message presentation through video medium and the form of narrative presentation used was in an indirect narration form.

Suggested Citation

  • Anna Gustina Zainal, 2022. "Combination of audiovisual message design on prevention technique of cocoa pest attack using video medium as extension media," International Journal of Intelligent Enterprise, Inderscience Enterprises Ltd, vol. 9(3), pages 275-287.
    • Handle: RePEc:ids:ijient:v:9:y:2022:i:3:p:275-287
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