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Web 2.0 business models and value creation

Author

Listed:
  • Sunran Jeon
  • Sung Tae Kim
  • Dong Hyun Lee

Abstract

The focus of this study is to propose new internet business models using Web 2.0 applications. Based on the analysis of existing research and industry reports, we classify five basic business models: crowdsourcing, social networking, mashup, product customisation, and open market. These Web 2.0 business models can help create value by increasing efficiency in a company's value chain, delivering new customer value, and expanding the market base. This research provides a good foundation for developing new conceptual and empirical research in this area of IT research.

Suggested Citation

  • Sunran Jeon & Sung Tae Kim & Dong Hyun Lee, 2011. "Web 2.0 business models and value creation," International Journal of Information and Decision Sciences, Inderscience Enterprises Ltd, vol. 3(1), pages 70-84.
    • Handle: RePEc:ids:ijidsc:v:3:y:2011:i:1:p:70-84
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