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Factors influencing user adoption of Web 2.0 applications

Author

Listed:
  • Yogesh K. Dwivedi
  • Boumediene Ramdani
  • Michael D. Williams
  • Amit Mitra
  • Janet Williams
  • Suraj Niranjan

Abstract

As social technologies have been extensively taken up by web users, we are still unclear about the factors influencing such a high rate of adoption. Although many studies have examined factors affecting consumer adoption of commercial web applications, such as e-banking, very few studies have examined factors influencing the adoption Web 2.0 applications. To fill this gap, this study aims to explore some of the factors influencing the adoption of Web 2.0 applications. Technology acceptance model has been employed for designing and conducting an online survey. The findings indicate that usefulness and ease-of-use are significant factors for predicting users' intentions to adopt Web 2.0 applications, which ultimately influence the actual usage of such applications.

Suggested Citation

  • Yogesh K. Dwivedi & Boumediene Ramdani & Michael D. Williams & Amit Mitra & Janet Williams & Suraj Niranjan, 2013. "Factors influencing user adoption of Web 2.0 applications," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 7(1), pages 53-71.
    • Handle: RePEc:ids:ijicbm:v:7:y:2013:i:1:p:53-71
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    Cited by:

    1. Gaurav Khatwani & Gopal Das, 2016. "Evaluating combination of individual pre-purchase internet information channels using hybrid fuzzy MCDM technique: demographics as moderators," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 28-49.
    2. Kuldeep Singh & Madhvendra Misra, 2021. "Developing an agricultural entrepreneur inclination model for sustainable agriculture by integrating expert mining and ISM–MICMAC," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 5122-5150, April.

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