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Effect of cross culture on ethical behaviour of Y generation – is it changing?

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  • R.K. Srivastava

Abstract

This paper explores the impact of individualism and collectivism on ethical decision-making process among generation-Y people. It also tries to explore the change in their decision-making process due to globalisation and recession. The study was conducted among MBA students in three universities. Large and small cities were covered for this study to elucidate any change in behaviour. Two types of behaviours, individualistic and collectivistic, were observed among generation Y. Individualist behaviour predominates the US future managers compared to collectivistic behaviour among the future manager of Asia. However, there is a shift of 18–24% in their thinking process, which could be due to globalisation, economic recession, etc. This is an interesting observation of the study. Understanding the recent change will enable the management to manage people of different countries working in the organisation. This is important when decision has to look into ethics too.

Suggested Citation

  • R.K. Srivastava, 2010. "Effect of cross culture on ethical behaviour of Y generation – is it changing?," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 3(3), pages 323-332.
    • Handle: RePEc:ids:ijicbm:v:3:y:2010:i:3:p:323-332
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