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Are Indian investors really concerned about socially responsible investments? A mediation and moderation model

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  • Tanya Soni
  • Rashmi Chaudhary

Abstract

Market participants from all around the globe are becoming more and more interested in socially responsible investments. This study intends to examine the mediating effect of social investing efficacy, in conjunction with the moderating effect of investors' gender, in the association between attitude towards socially responsible investments (SRI) and SRI intentions. Data for the research are gathered from 424 stock market individual investors in North India using questionnaire. This research utilises CB SEM and process macro model 5 to assess the mediation and moderation model. Environmental concern is shown to have the greatest influence on attitude towards SRI. Furthermore, the association between attitude towards SRI and SRI investment intention is considerably mediated by social investing efficacy. Gender did not, however, have a moderating influence, demonstrating that male and female investors have the same perception of socially responsible funds. The findings might greatly assist policymakers in understanding the individual investors' psychology.

Suggested Citation

  • Tanya Soni & Rashmi Chaudhary, 2026. "Are Indian investors really concerned about socially responsible investments? A mediation and moderation model," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 38(3), pages 277-300.
    • Handle: RePEc:ids:ijicbm:v:38:y:2026:i:3:p:277-300
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