IDEAS home Printed from https://ideas.repec.org/a/ids/ijicbm/v38y2026i1p112-133.html

A bibliometric analysis of social media's role in shaping parents' behavioural intention for preschool selection

Author

Listed:
  • Vartika Bisht
  • Shanul Gawshinde
  • Rajwinder Kaur

Abstract

The purpose of this paper is to explore the usage of social media and the behavioural intention of parents toward the selection of preschools through bibliometric analysis of manuscripts published in the Scopus database. The period from 2012 to 2022 has been considered. The criteria proved that a total of 421 documents could be found for the analysis with the keywords 'social media', 'preschools' and 'behavioural intention'. The VOSviewer tool was then applied to the data for analysing the selected papers. Descriptive, tabular, and visual arrangements have been shown for the discussion of the framework. The findings revealed that there has been an increment in the subject area in the past decade, and it is widely spread in the field of management and accounting. Also, the concept of selecting preschools with an understanding of the behavioural intention of parents using social media has yet to be much explored. Recommendations to carry out integrated research on the subject were made.

Suggested Citation

  • Vartika Bisht & Shanul Gawshinde & Rajwinder Kaur, 2026. "A bibliometric analysis of social media's role in shaping parents' behavioural intention for preschool selection," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 38(1), pages 112-133.
    • Handle: RePEc:ids:ijicbm:v:38:y:2026:i:1:p:112-133
    as

    Download full text from publisher

    File URL: https://www.inderscience.com/link.php?id=154066
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijicbm:v:38:y:2026:i:1:p:112-133. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=235 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.