IDEAS home Printed from https://ideas.repec.org/a/ids/ijicbm/v28y2023i1p24-56.html
   My bibliography  Save this article

Analysing the influence of websites quality and content on leisure travellers star category hotel selection in the state of Uttar Pradesh

Author

Listed:
  • Ankit Dambhare
  • Varinder Singh Rana

Abstract

The present study focuses on analysing the impact of website quality and content on leisure traveller's hotel selection. A structured questionnaire was developed and distributed to respondents through online platform using Google Forms. Chi square test has been used for checking the association between website quality, content and leisure travellers. The findings of the study revealed that out of ten identified features of websites quality: clear language, high resolution photographs, videos of hotel products and services, user friendly and easily accessible websites, 'influence more' to leisure travellers in the selection of star category hotels of Uttar Pradesh. The findings of the study also concluded that out of ten identified features of website content; information about cleanliness and hygiene standards especially followed in the COVID pandemic, places of tourists interest in city and discounts and offers 'influence more' to leisure travellers in the selection of star category hotels of Uttar Pradesh.

Suggested Citation

  • Ankit Dambhare & Varinder Singh Rana, 2023. "Analysing the influence of websites quality and content on leisure travellers star category hotel selection in the state of Uttar Pradesh," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 28(1), pages 24-56.
    • Handle: RePEc:ids:ijicbm:v:28:y:2023:i:1:p:24-56
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=128484
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijicbm:v:28:y:2023:i:1:p:24-56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=235 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.