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Neutralising COVID-19 induced inhibitors of vacationing intention: an Indian perspective

Author

Listed:
  • Debankur Saha
  • Anirban Chakraborty

Abstract

The COVID-19 pandemic has adversely impacted the tourism industry. Tourists are refraining from going on vacation. Getting their patrons back is one of the biggest challenges of the tourism industry. This study explores the factors affecting the vacationing intention of Indian tourists in the COVID-19 period. It also studies the moderating effect of perceived risk on the willingness to pay a price premium for perceived safety measures. The findings of this study will enable the practitioners to understand the drivers of the travelling intention of Indian tourists and thereby devise a suitable strategy to encourage footfalls.

Suggested Citation

  • Debankur Saha & Anirban Chakraborty, 2022. "Neutralising COVID-19 induced inhibitors of vacationing intention: an Indian perspective," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 27(1), pages 111-124.
    • Handle: RePEc:ids:ijicbm:v:27:y:2022:i:1:p:111-124
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