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Unravelling the layers of Indian culture and worldview: an exploratory study

Author

Listed:
  • Richa Awasthy
  • Rajen K. Gupta

Abstract

The purpose of this exploratory study is to explore worldview of budding Indian management professionals. Taking an interpretivist epistemological position, this paper attempt to address the ontological perspective of Indians. Respondents were asked to write their views on 'What is reality according to people around you?' Followed by one 90-minute focus group discussion (FGD) and two in-depth interviews were conducted. Four types of analyses were conducted to minimise researcher bias and touch deeper layer of meaning. Based on Schein's layers of culture, the paper ends by proposing multiple layers in Indian culture namely, basic assumptions, values and artefacts. Paper conjecture 'go with the flow' or samarpan (devotion) as the deep-rooted philosophy or basic assumption that influences Indian values and practices. Typical Indian values: faith in God, paradoxical mindset, family orientation, contextual sensitivity, and tolerance. The physical artefacts: jugaad, adaptability, visit to temples, prayers, fasting, yoga, meditation and tolerance for ambiguity.

Suggested Citation

  • Richa Awasthy & Rajen K. Gupta, 2021. "Unravelling the layers of Indian culture and worldview: an exploratory study," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 22(1), pages 137-166.
  • Handle: RePEc:ids:ijicbm:v:22:y:2021:i:1:p:137-166
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