IDEAS home Printed from https://ideas.repec.org/a/ids/ijicbm/v20y2020i3p342-358.html
   My bibliography  Save this article

A comparative study of depiction of feminism on Indian celluloid in pre and post-liberalisation era: tribute to a visionary maestro

Author

Listed:
  • Arunava Narayan Mukherjee
  • Kana Mukherjee
  • Aindrila Mukherjee

Abstract

Media, particularly cinema, plays a significant role in constructing the image of women in today's world. Over past decades, Indian cinema has witnessed a major transformation in the way women are portrayed through films. Both Pink - a recent Hindi movie and Adalat O Ekti Meye - a Bengali movie made in early 1980s have very carefully pictured the deliberate demeaning of woman as mere object of desire. This research makes a comparative study between the pre-liberalisation and post-liberalisation era on the portrayal of women in celluloid with reference to the role of cine-star, who otherwise helps in the branding of a movie. These visual texts under study have critiqued the patriarchal systems as being perpetrators of crime against women and the complicity that consolidates women's peripheral status as secondary sex. However, due to differences in context, audience, advertisement strategies, cast and most importantly people's level of acceptability between the two movies, they were acknowledged differently.

Suggested Citation

  • Arunava Narayan Mukherjee & Kana Mukherjee & Aindrila Mukherjee, 2020. "A comparative study of depiction of feminism on Indian celluloid in pre and post-liberalisation era: tribute to a visionary maestro," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 20(3), pages 342-358.
    • Handle: RePEc:ids:ijicbm:v:20:y:2020:i:3:p:342-358
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=107692
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijicbm:v:20:y:2020:i:3:p:342-358. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=235 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.