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A study on impact of key factors affecting buying behaviour of residential apartments: a case study of Noida and Greater Noida

Author

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  • Narendra Singh
  • Mukul Gupta
  • Saroj Kumar Dash

Abstract

This research attempts to discover the major key factors affecting the buying decisions of customers to buy residential apartments in Noida and Greater Noida. The sample consisted of those respondents who either bought an apartment in the previous year or were planning to buy in the upcoming years. Data were collected through a questionnaire. The collected data were analysed with the help of SPSS. The result shows that the most important affecting factor is 'structure and design' among other factors. Further, the study suggested that real estate marketers should give importance to the extracted factor while offering apartments in the market.

Suggested Citation

  • Narendra Singh & Mukul Gupta & Saroj Kumar Dash, 2018. "A study on impact of key factors affecting buying behaviour of residential apartments: a case study of Noida and Greater Noida," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 17(4), pages 403-416.
    • Handle: RePEc:ids:ijicbm:v:17:y:2018:i:4:p:403-416
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    Cited by:

    1. Narendra Singh & Pushpa Singh & Mukul Gupta, 2020. "An inclusive survey on machine learning for CRM: a paradigm shift," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 47(4), pages 447-457, December.

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