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E-waste management awareness and intentions among youth consumers: the mediating role of motivation

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  • Sanjay Dhingra
  • Nitika Sharma Maheshwari

Abstract

The paper empirically explores the role of general awareness, motivation and intentions in e-waste. It proposes an original framework to explore the influence of e-waste awareness on e-waste management intentions of consumers through the mediating role of e-waste management motivation. The data collected from young users were analysed using mediation model proposed by Preacher and Hayes (2008). The questionnaire was administered to study the identified pertinent issues in e-waste management and the study found that e-waste general awareness of users significantly affects the e-waste management intentions through motivation of the users for their better health and environment.

Suggested Citation

  • Sanjay Dhingra & Nitika Sharma Maheshwari, 2018. "E-waste management awareness and intentions among youth consumers: the mediating role of motivation," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 16(4), pages 359-370.
    • Handle: RePEc:ids:ijicbm:v:16:y:2018:i:4:p:359-370
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