IDEAS home Printed from https://ideas.repec.org/a/ids/ijicbm/v11y2015i3p308-322.html
   My bibliography  Save this article

Socio-cultural impact of film celebrities on teenagers: an empirical study

Author

Listed:
  • Amit Jain
  • Pushp Lata
  • Amita Raj Goyal
  • Swati Khandelwal
  • Garima Jain

Abstract

Film celebrities have always been in the glare of publicity and the centre of attention. However, currently, this obsession has touched new and even greater pinnacle. These days the celebrities are gaining more popularity because of television shows, advertisements and talk shows. The literature indicates that most of the people look to celebrities and favourite actors for fashion, impressive life style and personal grooming. The purpose of this study is to evaluate the impact of the film celebrities on the teenagers in terms of their relationship with friends, parents and elders; life style; values, customs and traditions; etiquette, health and education. This study is designed to collect information so as to know the extent and types of their influence on teenagers. For this study an interview sheet was prepared and interviews were conducted with 40 guardians. Their responses have been tabulated and analysed and findings have been discussed in the paper.

Suggested Citation

  • Amit Jain & Pushp Lata & Amita Raj Goyal & Swati Khandelwal & Garima Jain, 2015. "Socio-cultural impact of film celebrities on teenagers: an empirical study," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 11(3), pages 308-322.
    • Handle: RePEc:ids:ijicbm:v:11:y:2015:i:3:p:308-322
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=71589
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijicbm:v:11:y:2015:i:3:p:308-322. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=235 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.