IDEAS home Printed from https://ideas.repec.org/a/ids/ijicbm/v11y2015i2p203-218.html
   My bibliography  Save this article

Shopper's attitude and demographics influence on store patronage - a comparison of formal vs. informal food retail stores in India

Author

Listed:
  • Prashanth Mishra
  • G. Sridhar
  • Tinu Jain

Abstract

The study examines the influence of shoppers' demographic characteristics (age, income, and education) and their attitude towards product and/or retailer-related attributes on their store patronage behaviour in food retail context in an emerging market setting. The results indicate a clear distinction between formal and informal markets as measured through shoppers' orientation. Shoppers' retail patronage behaviour towards formal and informal food retail stores shows a distinct pattern. The study reveals that shoppers' preference for formal vs. informal retail location is influenced by their concern towards merchandise, safety, freshness, bargaining, service, and satisfaction from past experience. Additionally, demographics such as age, income and educational status also have a positive influence over shoppers' patronage behaviour.

Suggested Citation

  • Prashanth Mishra & G. Sridhar & Tinu Jain, 2015. "Shopper's attitude and demographics influence on store patronage - a comparison of formal vs. informal food retail stores in India," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 11(2), pages 203-218.
    • Handle: RePEc:ids:ijicbm:v:11:y:2015:i:2:p:203-218
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=71307
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijicbm:v:11:y:2015:i:2:p:203-218. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=235 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.