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Augmented reality usage in business and socio-political scenario

Author

Listed:
  • Madhavan Sriram
  • Susmi Routray
  • Praveen Choudhary

Abstract

Augmented reality (AR) is an emergent technology which is fast gaining acceptance in varied business sectors and also in the socio-political environment. The purpose of this paper is to present augmented reality as an option to new-age entrepreneurs by providing a holistic overview on practical usages of augmented reality in global and Indian contexts. The paper uses an analytical approach to study various applications of AR from Indian and international business scenario based on secondary data. The paper also includes a case study of innovative AR application in Indian socio-political scenario. The paper identifies the potential opportunities of using augmented reality in business and socio political environment.

Suggested Citation

  • Madhavan Sriram & Susmi Routray & Praveen Choudhary, 2015. "Augmented reality usage in business and socio-political scenario," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 10(2), pages 123-135.
    • Handle: RePEc:ids:ijicbm:v:10:y:2015:i:2:p:123-135
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