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Together we are one – or are we? The role of organisational identity in the early stages of a strategic alliance

Author

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  • Timothy J. Tobin
  • Andrea J. Casey

Abstract

This study describes organisational identity processes during the first year of a strategic organisational alliance between three US-based organisations. Hatch and Schultz's (2002) model of organisational identity was used as an analytical framework to understand the alliance identity process, and Giddens' (1979) structuration theory was used to further interpret the data. First- and second-order levers were identified that contributed to the emergence of a distinct identity. These levers act as coordinating and integrating mechanisms, and in some cases, inhibitors of identity formation within the alliance organisation. A model of organisational identity processes that builds upon Hatch and Schultz's (2002) model of organisational identity is introduced, and implications for the success of strategic alliances are discussed.

Suggested Citation

  • Timothy J. Tobin & Andrea J. Casey, 2010. "Together we are one – or are we? The role of organisational identity in the early stages of a strategic alliance," International Journal of Human Rights and Constitutional Studies, Inderscience Enterprises Ltd, vol. 1(4), pages 364-391.
    • Handle: RePEc:ids:ijhrcs:v:1:y:2010:i:4:p:364-391
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