The optimal selection of internal communication tools during change in organisations

In order to effectively implement their goals, vision, and mission, organisations have at their disposal a wide range of internal communication tools from which to choose. The challenge does not lie in the use of all possible and available internal communication tools, but in the selection of those that will facilitate the most effective communication in accordance with the organisational culture. Hence, the optimal selection of internal communication tools is even more important during change, when employees are much more sensitive to the information they receive. This article tackles these questions and provides fresh empirical data on the selection of internal communication tools for use during change from a professional internal communicator's point of view. It also provides insight into internal communication tools that are considered crucial for the near future. The data evaluated and analysed were gathered on the basis of research carried out in 2012 among 71 professional internal communicators of large and medium-sized companies.