Indian frozen peas market: a case study on FPIL

Urban consumers in India have been increasing consumption of frozen processed food. With more supermarkets opening, especially in cities, women are increasingly shopping in these outlets as they are more convenient, comfortable and have the space to keep large refrigerators to store frozen processed food. The infrastructure in the cities is much more developed therefore retailers are able to store frozen processed food without worrying about consistent and long power cuts. The convenience of frozen processed vegetables, meats and ready meal has encouraged many women to increase the usage of these products as they reduce the preparation time. Peas are used in many vegetables and are demanded round the year by all the families and are also required in catering industry. The fresh peas are available only during winter season but are generally required in all the seasons. Also their harvest is limited to certain states. This gap between demand and supply is being managed by frozen peas available in the Indian market. This paper presents a case on Frozen Products Indian Ltd. and it evolves around frozen peas storage, individual quick freezing technique. It requires proper cold chain management right from sourcing, manufacturing, processing, dispatching for retailing and at consumers end. The complete temperature controlled supply chain is maintained using refrigerated vans and storage equipment.