IDEAS home Printed from https://ideas.repec.org/a/ids/ijgrec/v14y2020i3p278-291.html
   My bibliography  Save this article

Market expansion for organic food in India: assessing the consumers' attitude

Author

Listed:
  • Mohd Farhan

Abstract

Now a day's customers are more inclined towards a healthy lifestyle and consumption of organic food. The purpose of this paper is to comprehend the buyer intension to pay a higher price. This study focused on purchasing habit of customers towards organic food. Primary data of 500 respondents were collected from different areas of Punjab state of India in 2018. To calculate the results, descriptive statistics, multiple regression and factor analysis were used. Results of the research show that health and food safety are the two most important motives behind the intention to pay a higher price.

Suggested Citation

  • Mohd Farhan, 2020. "Market expansion for organic food in India: assessing the consumers' attitude," International Journal of Green Economics, Inderscience Enterprises Ltd, vol. 14(3), pages 278-291.
    • Handle: RePEc:ids:ijgrec:v:14:y:2020:i:3:p:278-291
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=111465
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijgrec:v:14:y:2020:i:3:p:278-291. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=158 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.