Intentions without attention: challenges in agricultural extension communication in Ethiopia

This study aimed to explore the major challenges in agricultural extension communication activities focusing on four agricultural research centres in four districts under Ethiopian Institute of Agricultural Research (EIAR). Applying an exploratory qualitative research approach, we gathered data using open-ended questionnaires, in-depth interviews and four FGD sessions. Then, data were coded and analysed thematically using QDA miner software based on the principles of diffusion of innovation and participatory communication theoretical frameworks. The findings show that agricultural innovation communications have been obstructed by various challenges, such as communication channels, resources, stakeholders' participation, capacity and perception. The major challenges have been condensed into six themes as: 'futile participation' (insufficient involvement of stakeholders), 'communication gaps' (poor information exchange), 'capacity problems' (knowledge and skills gap), 'resource constraints' (budget, infrastructure, and logistics), 'shortage of supplies' (varieties, herbicides, and fertiliser) and 'farmers' perceptions'. Thus, a system has to be established to enable stakeholders to work in synergy.