IDEAS home Printed from https://ideas.repec.org/a/ids/ijexpo/v4y2021i3p260-281.html
   My bibliography  Save this article

Foreign implementation strategies: the case of Swiss manufacturing MNCs

Author

Listed:
  • Lamia Ben Hamida
  • Patrick Ischer
  • Stefanie Hasler

Abstract

The desire to increase exports may lead some firms to acquire subsidiaries abroad. In doing so, they become multinationals that can rely on the knowledge, distribution networks, etc. of their sisters in order to more easily overcome certain legal, economic or cultural barriers. Using a qualitative approach based on interviews with representatives of manufacturing multinationals based mainly in French-speaking part of Switzerland, this paper shows that the process of implementation abroad is systematically evolving. This presence outside national borders is first made possible by intermediaries, whether they are distributors or agents. Once market entry is consolidated, firms invest abroad, either by building a production site or by acquiring a distribution subsidiary. In addition, contacts with other firms can enhance knowledge sharing and strengthen firm export performance. Finally, a dynamic ecosystem exists, in which, large firms can also share their networks with smaller ones as long as both design complementary products.

Suggested Citation

  • Lamia Ben Hamida & Patrick Ischer & Stefanie Hasler, 2021. "Foreign implementation strategies: the case of Swiss manufacturing MNCs," International Journal of Export Marketing, Inderscience Enterprises Ltd, vol. 4(3), pages 260-281.
    • Handle: RePEc:ids:ijexpo:v:4:y:2021:i:3:p:260-281
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=119496
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijexpo:v:4:y:2021:i:3:p:260-281. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=449 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.