IDEAS home Printed from https://ideas.repec.org/a/ids/ijeven/v1y2010i4p414-431.html
   My bibliography  Save this article

The identification and research of product and service innovations: a microanalysis approach

Author

Listed:
  • Ari Serkkola
  • Jaakko Ikavalko
  • Seppo Hanninen
  • Ilkka Kauranen

Abstract

The objective of the present study is to deepen the understanding of tangible (material) product concepts and intangible (immaterial) service concepts as well as the interconnections between them. The study utilises a microanalysis approach and a case study on a wrist computer for athletes is conducted. In the inductive phase of the present study, innovation matrixes are developed to help deconstruct the product concept and the service concept of the case example into their basic characteristics. In the deductive phase of the present study, the interconnections between the basic characteristics of the product concept and the service concept of the case example are analysed based on sources of value adding regarding technology, usage, service and processes.

Suggested Citation

  • Ari Serkkola & Jaakko Ikavalko & Seppo Hanninen & Ilkka Kauranen, 2010. "The identification and research of product and service innovations: a microanalysis approach," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 1(4), pages 414-431.
    • Handle: RePEc:ids:ijeven:v:1:y:2010:i:4:p:414-431
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=32541
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijeven:v:1:y:2010:i:4:p:414-431. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=123 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.