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The conceptualisation of 'opportunity' in strategic management research

Author

Listed:
  • Rainer Harms
  • Anja Schulz
  • Sascha Kraus
  • Matthias Fink

Abstract

One of the pillars of entrepreneurship research is the concept of 'opportunity'. The systematic search, exploration and/or creation of an opportunity are one of the main fields of interest and source of a vital research discussion. In the literature on strategic management, the term 'opportunity' is also used extensively. Indeed, the concept that roughly describes favourable future conditions is fundamental to strategy making, as it is a key building block of the early stages of the strategy making process. The question arises whether the literature on strategic management treats this concept in a differentiated way. Based on an analysis of strategic management literature, we find that in strategic management research, an implicit understanding of opportunities prevails. This is deplorable, since strategy researchers and practitioners may profit from explicitly formulated concepts of opportunity.

Suggested Citation

  • Rainer Harms & Anja Schulz & Sascha Kraus & Matthias Fink, 2009. "The conceptualisation of 'opportunity' in strategic management research," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 1(1), pages 57-71.
    • Handle: RePEc:ids:ijeven:v:1:y:2009:i:1:p:57-71
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    Cited by:

    1. Johanna Gast & Arndt Werner & Sascha Kraus, 2017. "Antecedents of the small firm effect: the role of knowledge spillover and blocked mobility for employee entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 13(1), pages 277-297, March.
    2. Dmitry Khanin & Ofir Turel & Chris Bart & William C. McDowell & Marianne Hock-Döpgen, 2021. "The possible pitfalls of boards’ engagement in the strategic management process," Review of Managerial Science, Springer, vol. 15(4), pages 1071-1093, May.

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