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Ecological checkout: a sustainable initiative in Curitiba, Parana, Brazil

Author

Listed:
  • Dulce M. Albach
  • R.H.M. Godoi
  • Ana Flavia L. Godoi

Abstract

Aiming to reduce environmental impacts caused by the inadequate disposal of packing residues, the 'Ecological check-out' was created in a supermarket in Curitiba, Brazil. Consumers were encouraged to: voluntarily discard plastic and/or paper involucres immediately after their purchases anticipating the packing disposal; bring their own bags, looking for the minimisation of plastic bags' use. A questionnaire was applied among 350 costumers, whose majority chose the 'Ecological check-out' as their first option. Nevertheless, interviews showed that social level or education degree were not automatically associated to consumer's environmental conduct. In 52 days, 3212 packing units were discarded.

Suggested Citation

  • Dulce M. Albach & R.H.M. Godoi & Ana Flavia L. Godoi, 2010. "Ecological checkout: a sustainable initiative in Curitiba, Parana, Brazil," International Journal of Environmental Technology and Management, Inderscience Enterprises Ltd, vol. 12(1), pages 56-66.
  • Handle: RePEc:ids:ijetma:v:12:y:2010:i:1:p:56-66
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