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The New Zealand Merino Company – a network approach

Author

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  • Averlea Burgess

Abstract

The New Zealand Merino Company Ltd. (TNZMC) is the strategic centre of a network that produces, markets and sells almost all New Zealand merino wool to exclusive national and international markets. Over the last decade, successive New Zealand merino marketing organisations have moved the New Zealand merino wool sector from a production to a marketing orientation, aligning the wool supply chain and replacing previously adversarial relationships with cooperation, coordination, transparency and joint activity.

Suggested Citation

  • Averlea Burgess, 2008. "The New Zealand Merino Company – a network approach," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 5(2), pages 179-200.
    • Handle: RePEc:ids:ijesbu:v:5:y:2008:i:2:p:179-200
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    Cited by:

    1. Derek Baker & Kanar Dizyee & Warren Parker & Frank Scrimgeour & Garry Griffith, 2017. "Primary Industry Chains and Networks: Analysis for Public and Private Interests," Systems Research and Behavioral Science, Wiley Blackwell, vol. 34(6), pages 699-709, November.

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