IDEAS home Printed from https://ideas.repec.org/a/ids/ijesbu/v57y2026i3p279-300.html

From tradition to opportunity: the sustainable livelihood approach of Jaipur Rugs

Author

Listed:
  • Nisha Kumari
  • Indukuri Bangar Raju
  • Manjushree Paruchuru

Abstract

Jaipur Rugs is a family business and one of India's largest manufacturers of hand-knotted rugs. The prime objective of Jaipur Rugs is to develop the artisans' creative abilities, allowing them to achieve their goals and live a dignified life. The study aims to assess whether working under Jaipur Rugs is an opportunity or necessity for the Aspura weavers, to know the difficulties faced by the weavers during the COVID pandemic, and to learn the initiatives taken by the Jaipur Rugs. The qualitative approach was followed for the study using the descriptive analysis method. The inductive single-case study approach has been adopted, and the data was collected using focused group discussions (FGDs) and semi-structured interviews. The study concludes that adopting Jaipur Rugs' philosophy and business model can help other carpet industries to grow and can become the reason for the growth of many more weavers at a global level.

Suggested Citation

  • Nisha Kumari & Indukuri Bangar Raju & Manjushree Paruchuru, 2026. "From tradition to opportunity: the sustainable livelihood approach of Jaipur Rugs," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 57(3), pages 279-300.
    • Handle: RePEc:ids:ijesbu:v:57:y:2026:i:3:p:279-300
    as

    Download full text from publisher

    File URL: https://www.inderscience.com/link.php?id=151454
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijesbu:v:57:y:2026:i:3:p:279-300. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=74 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.