Factors affecting sustainable entrepreneurial behaviour among youth community: assessment through interpretive structural modelling and MICMAC approach

Entrepreneurship has become a crucial force for global economic development, innovation, and job creation. The concept of sustainable entrepreneurship, which integrates economic, social, and environmental objectives, has emerged as a response to this shift. Youths, particularly in India, hold a significant role in entrepreneurship due to their potential to shape the socio-economic environment. The growing youth population and diverse socio-economic environment of India provide an ideal environment for research into the factors influencing sustainable entrepreneurial behaviour of the youth. This study aims to provide a comprehensive understanding of the factors determining sustainable entrepreneurial behaviour among the youth community by investigating the interaction among various factors. The study develops a conceptual model using interpretive structural modelling (ISM) and MICMAC approaches, finding that government policies, entrepreneurial education, social capital, achievement, risk-taking, self-efficacy, entrepreneurial attitude, and sustainable entrepreneurial intention all contribute to encouraging sustainable entrepreneurial behaviour among the youth community.