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LaunchIt: a case study of entrepreneurship education

Author

Listed:
  • Denise M. Cumberland
  • Whitney O. Peake
  • Sharon A. Kerrick
  • Mary Tapolsky

Abstract

This study evaluates the impact of a US Midwestern university's ten-week entrepreneurship training program on participants' attitudes, knowledge gained, and level of satisfaction with the course. We used a pre/post-test quasi-experimental design and collected data from 41 participants in the spring of 2019. The results showed that attendees increased their knowledge of key components of venture formation, improved their perceived behavioural control (PBC), and were highly satisfied with the program. The findings contribute to the literature on entrepreneurship education.

Suggested Citation

  • Denise M. Cumberland & Whitney O. Peake & Sharon A. Kerrick & Mary Tapolsky, 2023. "LaunchIt: a case study of entrepreneurship education," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 50(3), pages 392-406.
    • Handle: RePEc:ids:ijesbu:v:50:y:2023:i:3:p:392-406
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