IDEAS home Printed from https://ideas.repec.org/a/ids/ijesbu/v36y2019i3p256-273.html
   My bibliography  Save this article

Innovation in wine closure packaging: the case of Diam

Author

Listed:
  • Emilie Darroman
  • Călin Gurău
  • Cyrille Mandou

Abstract

Using a case study methodology, this paper presents the company Diam, which is one of the leaders on the market for wine bottle closures, both in France and internationally. The strategic approach to the market realities, expressed through the specific needs of wine producers, retailers and customers in terms of permeability, neutrality and sustainability, is characterised by a deeply embedded integration and complementarity between the market and the innovation orientation of the firm. The capacity of the firm to develop and apply new technological improvements, supported by a strong policy of intellectual property protection, and an active strategy of marketing communications, represents an illustration of the successful application of various levers of managerial actions to enhance the performance and the market reputation of both the product offering and of the firm as a whole.

Suggested Citation

  • Emilie Darroman & Călin Gurău & Cyrille Mandou, 2019. "Innovation in wine closure packaging: the case of Diam," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 36(3), pages 256-273.
    • Handle: RePEc:ids:ijesbu:v:36:y:2019:i:3:p:256-273
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=97740
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijesbu:v:36:y:2019:i:3:p:256-273. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=74 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.