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Viticulture and viniculture in Jundiaí: creating a website to promote them

Author

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  • Rosane Carnevali
  • Cida Sanches

Abstract

This study analyses the stages of creating a website to promote and divulge the viticulture of Jundiaí through enotourism. The website contains information on the location of vineyards and the production of table wine in the region, as well as its history, wineries, restaurants and festive dates related to wine. It also has information about the town, its history, scenery and leisure facilities. The website was created and validated using design science. A sample of 80 users of the website evaluated different features of it and the responses were collected using a Likert scale, with a high level of approval.

Suggested Citation

  • Rosane Carnevali & Cida Sanches, 2018. "Viticulture and viniculture in Jundiaí: creating a website to promote them," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 33(3), pages 335-353.
    • Handle: RePEc:ids:ijesbu:v:33:y:2018:i:3:p:335-353
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