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Innovation ecosystem: a trigger for new product development? Exploring the acceptance of a sparkling red wine amongst Spanish small business actors

Author

Listed:
  • Cristina Olarte-Pascual
  • Gwenaëlle Oruezabala
  • Yolanda Sierra-Murillo

Abstract

This paper contributes to the understanding of the role of innovation ecosystems in the development of new products. A concept test was conducted amongst business actors in the specific context of the Spanish sparkling wine industry, which can be considered a business ecosystem. The contributions are threefold. First, we provide conceptual research linking many of the stakeholder issues involved in a co-innovation process with new product development. Second, we test the relevance of bringing together various small business actors from an ecosystem to jointly develop a breakthrough product. Third, we discuss the benefits of adopting a co-innovation process for the development of an industry and explain the need for an innovative organisational process for using market information.

Suggested Citation

  • Cristina Olarte-Pascual & Gwenaëlle Oruezabala & Yolanda Sierra-Murillo, 2017. "Innovation ecosystem: a trigger for new product development? Exploring the acceptance of a sparkling red wine amongst Spanish small business actors," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 32(1/2), pages 47-63.
    • Handle: RePEc:ids:ijesbu:v:32:y:2017:i:1/2:p:47-63
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